On April 19, Qand became part of an event celebrating the partnership between the premium fitness chain BeFit and ELLE Uzbekistan magazine.

We created a space for stillness and inner dialogue — a space where each guest could pause for a moment and ask themselves:
“Who am I today?”

Collective meditation, mirrors with archetypes, personal messages — and Qand chocolate as a soft final note that connects the sensations of body and soul.

The concept brought together the shared values of BeFit, ELLE, and Qand: self-care and attention to details.